Rebrand­ing Bethany

Since its start as a nurs­ing home in 1963, Bethany, a not-for-prof­it Chris­t­ian com­mu­ni­ty, has deliv­ered excep­tion­al senior liv­ing and health­care ser­vices in Cal­i­for­ni­a’s Cen­tral San Joaquin Val­ley. With the first step in a vision­ary mas­ter plan under­way – an inno­v­a­tive $61 mil­lion inde­pen­dent liv­ing neigh­bor­hood called The Ter­races at Bethany – the Ripon-based orga­ni­za­tion rec­og­nized the need for a brand­ing refresh to bet­ter reflect its evo­lu­tion and direc­tion. Work­ing close­ly with Bethany’s lead­er­ship, DHD devel­oped a mod­ern, impact­ful brand iden­ti­ty that res­onates with the community’s Chris­t­ian val­ues. The tran­si­tion from ​“Bethany Home” to ​“Bethany” reflects today’s wider range of liv­ing and care options, and enhances the brand’s versatility.