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CASE HISTORY

Elk Grove Village

The nation’s largest consolidated business park needed a unified identity and clearer digital access for companies and site selectors.
Client
Elk Grove Village
Industry
Municipal & Public Sector
Services
Digital Branding
chal­lenge

Key infor­ma­tion was difficult to find, prop­er­ty vis­i­bil­i­ty was lim­it­ed, and out­reach lacked segmentation.

Elk Grove Village municipal business park sign
Municipal technology park website on a laptop
approach
  • Uni­fied the brand for the busi­ness park
  • Rebuilt the web­site with sim­pli­fied nav­i­ga­tion and eco­nom­ic devel­op­ment – focused structure
  • Added a search­able prop­er­ty map for site selection
  • Migrat­ed out­reach to Hub­Spot for seg­ment­ed communication
  • Updat­ed the Over­Herd newslet­ter for con­sis­tent stake­hold­er updates
result

Uni­fied brand and eco­nom­ic devel­op­ment com­mu­ni­ca­tion system

Municipal technology park website on an iPhone
Municipal technology park website Municipal technology park website Municipal technology park website Municipal technology park website Municipal business park website

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