Con­text

Lake Coun­ty need­ed a sin­gle coun­ty­wide tourism event to strength­en win­ter vis­i­ta­tion, sup­port local din­ing and craft bev­er­age part­ners, and dri­ve engage­ment dur­ing a his­tor­i­cal­ly slow season.

APPROACH

• Cre­at­ed a uni­fied tourism event iden­ti­ty and brand system
• Devel­oped cam­paign mes­sag­ing and adver­tis­ing across dig­i­tal and part­ner channels
• Imple­ment­ed a dig­i­tal pass­port to encour­age mul­ti-stop exploration
• Coor­di­nat­ed com­mu­ni­ca­tion with restau­rants, brew­eries, dis­til­leries, and tourism partners
• Built a coun­ty­wide plat­form con­nect­ing food, bev­er­age, and vis­i­tor experiences