A six-month pro­mo­tion to cel­e­brate the cen­ten­ni­al birth­day of the world-famous Wrigley Build­ing in Chica­go, Illi­nois. The effort includ­ed out-of-home, dig­i­tal, mar­ket­ing and spe­cial events. All in an effort to show­case its clas­sic style and new mod­ern ameni­ties. The Wrigley Build­ing ren­o­va­tion includ­ed a thor­ough clean­ing, HVAC sys­tem, new win­dows and a ded­i­cat­ed fiber optic line.